Wednesday, July 8, 2009

Billy Mays would be ashamed...

Saturday night the lovely wife and I were watching a movie on TV, "Fun with Dick & Jane" I believe. Thanks to TiVo, we found the movie, even though it's on a channel (Ion TV) we don't normally watch. We were both pretty tired, and were basically trying to kill time until we could get in bed without feeling like old folks.

Well, apparently the biggest demographic that watches IonTV on Saturday evenings IS old folks, er Senior Citizens. After the 3rd commercial break, I noticed that there were three mini-infomercials for similar products: Nail Clippers with a Magnifying Glass Attached, Rechargable Hearing Aids, and... well I can't remember the 3rd, but it was along the same lines as the first two.

-- No memory jokes, I already felt old enough --

The thing about these ads, is that all three lacked the usual "just three easy payments of $39.99" jingle, and instead advertised a "30-day, in-home trial for just $14.95." Nope, that's not a typo, a "30-day in-home trial" coupled with "for just $14.95."

I don't want to insult, or question the intelligence of our older generations, but I do know that many a less-than-scrupulous entrepeneurs have used tricky wording or deceptive tactics to defraud the those in their golden years.

While I think the King of Pop deserves a dignified farewell, I think "stories" that equate to nothing more than a sound-byte and file footage have displaced the news of some lesser celebrities' passings, one of which being Mr. Billy "JUST ONE SCOOP OF OXI-CLEAN" Mays. I don't know about you, but I know Mr. Mays wouldn't have stood by for this kind of thing. I hope Sully sets these folks straight.